illustrator & Designer
Brand & Identity, Independent Projects, Illustration
In late 2019 and early 2020, Circle sunset, sold, or spun out every one of its consumer products, and dedicated itself to building B2B USDC services. Naturally, it was time for a rebrand! Though I had left the company months before, my friend and former colleague Kristine asked me to once again define the company’s illustrative brand—this time as a freelancer.
One evening, I stumbled upon a video of an elaborate cardboard LEGO minifig costume. As fantastic as it was, I recall thinking that “costume” was generous, as the person within couldn’t actually walk. I set out to design and build my own version, complete with fully-functioning legs. But I couldn’t make just *any* LEGO character… it was Halloween, after all. I decided to work in black (and sometimes, very dark gray). This is the story of the LEGO Batman of Boston.