Look around you. Technology is everywhere, and chances are, that technology is illustrated, one way or another. A smiling envelope congratulating you for clearing your inbox, cartoony stickers on your Instagram story, or the emoji in your messages.
But it hasn’t always been this way. Over the last decade, illustration has graduated from niche to normal, a standard part of every major tech brand’s visual language. How and why did that happen?
I spent much of 2018 looking for answers, speaking with illustrators, art educators, and creative leaders from across the industry. The result is How to Draw a Startup: A step-by-step guide to illustration in tech.
This podcast miniseries explores why technology brands utilize illustration, how illustrated brands are crafted, and where illustrators fit in creative teams.