On October 1, 2013, Fresh Tilled Soil held its first annual UX Fest. The event brought together Boston's UX community to explore how every aspect of a business–from design and technology to marketing and strategy–contributes to the user experience. The event was a success, and a year later, we held an encore. I’m proud to have helped conceive of and organize these events, contributed to the creative collateral, and led sessions.