In 2015, Fresh Tilled Soil celebrated its tenth anniversary. To set the course for the next ten years, I proposed that we revisit the company’s branding and identity. With most of our energy focused on clients, our own marketing collateral and website updates were squeezed into the margins, and the identity lacked a cohesive visual system. Leadership agreed, and soon Fresh Tilled Soil itself became my sole client.
In one of my favorite projects of 2015, I tackled a logo for an up and coming kids brand—and I mean "kids brand" literally; it's made by an 8 year old. Cole Benoit makes and illustrates awesome handmade paper puppets. I helped give his company, Papar Pupit Pepol, some professional polish.