After the fantastic success of our inaugural UX Fest, Fresh Tilled Soil was determined to do even better for UX Fest 2014. I was proud to play an important role in the creative collateral this time around, from the featured illustration to an update to our big chalkboard mural.
On October 1, 2013, Fresh Tilled Soil held its first annual UX Fest. The event brought together Boston's UX community to explore how every aspect of a business–from design and technology to marketing and strategy–contributes to the user experience. I was proud to help conceive of and organize the event, as well as to lead a session with Matias Corea of Behance.