Fresh Tilled Soil, Video

IdeaPaint: The Art of Collaboration

IdeaPaint is an innovative Boston company with a fantastic product: a line of paint that transforms virtually any surface into a canvas for dry erase markers. More than just a material, IdeaPaint creates outstanding opportunities for collaboration. By expanding brainstorming space beyond the borders of traditional whiteboards, everyone in the room is encouraged and empowered to participate.

The company’s mission is to “fundamentally improve the way people work.” With IdeaPaint walls in nearly every meeting space at Fresh Tilled Soil, I can personally attest to their success.

The IdeaPaint team came to the Fresh Tilled Soil offices and interviewed our CEO, Richard Banfield. In the resulting video, “The Art of Collaboration,” Richard speaks to the importance of workspace and IdeaPaint’s transformative power. The video features my colleague Jenna Bantjes and I drawing, brainstorming, and collaborating together.